Chatbots for Alcohol Brands: It appears chatbots are springing up wherever in the food and beverage industry, and now they’re finding their way to the alcohol cabinet.
Chatbots are applications that consolidate Artificial Intelligence (AI) and Natural Language Processing (NLP) to reproduce human conversation. They are a creative route for marketers to connect with target audiences and to support purchases.
Chatbots are increasingly expanding popularity as a route for supermarkets and eateries to associate with target audiences. Like food retailers, drink brands, specifically alcohol brands, are rapidly actualizing chatbots as a feature of their marketing strategy.
What are Chatbots?
Chatbot technology is a designed tool powered by the principles of Artificial Intelligence (AI), goes about as a test system of human conversation to mechanize a business process. Chatbots encourage user connections when put inside the messenger applications that go about as a stage for supporting the bots.
Like Siri for brands, chatbots are rapidly ascending as another “voice” in customer communications.
These garrulous computer programs react to messages or computerized chats, successfully carrying on semi conversations with the people (your current and likely clients) on the opposite end.
Because of advances in Natural Language Processing (NLP) and Artificial Intelligence (AI), these bots have more grounded conversation abilities than at any other time.
Let’s look at what some top alcohol brands are using chatbots: Chatbots for Alcohol Brands
United Spirits Limited (USL): A Diageo Group Company, presented Simi-Your Personal Bartender, a Facebook Messenger chatbot that provides bartending arrangements.
Simi has a mixed drink recipe catalog of more than 2000 plans that feature Diageo’s brands, like Johnnie Walker Whisky, Smirnoff Vodka, Tanqueray Gin, and Captain Morgan. With use, the chatbot will pick up insight and offer mixed drink recipes dependent on alcohol and ingredient preference.
Johnnie Walker: One of the Diageo brands, is additionally turning out, notwithstanding Simi, a computerized education program that uses Amazon Alexa aptitude, a messenger bot, and a Facebook Messenger chatbot.
The chatbot piece of their three-sided digital campaign is a guided whiskey tasting experience, pointed toward giving whisky lovers more information.
Johnnie Walker’s chatbot additionally offers cocktail recipes and empowers customers to execute on the suggestions gave, requesting alcohol and blender supplies through Drizly or Cocktail Courier.
Absolut: Vodka creator Absolut has launched its chatbot, with the impetus of giving customers a free drink.
Rather than giving DIY mixology guidance, the Absolut chatbot drives customers to the experts—to bars where they can buy an Absolut beverage, and redeem a special code for their free drink. The responsible bot likewise allows drinkers to get a ride home from Lyft.
Heineken: As an official sponsor of the UEFA Champions League, Heineken is utilizing chatbots as a way to get football (soccer) fans to watch the games by offering rewards like transportation and food conveyance to watchers.
According to B. Sridhar, VP Digital at USL-Diageo “There is a move in the manner in which purchasers are interacting with brands today and through this conversational interface we needed to build a first of its sort bar-tending arrangement that isn’t simply forefront yet can likewise assist us with offering our buyers personalization at scale.” The chatbot will be incorporated overall Diageo brand pages on Facebook and the company’s way of lifestyle website, liveinstyle.com.
If you are looking for a bot that is essential for your brand then you can go for HelloYubo. HelloYubo is an excellent bot for fast growth and customer retention.
Conclusion
For one, alcohol brands discover utilizing chatbots are a decent way to draw in purchasers with the recipe tools, bar locators, and intuitive games. They’re likewise a decent method to associate with more youthful customers.
Chatbots are especially well known among Millennials, with research showing 60% of those matured 18 to 34 have utilized a chatbot eventually, according to Retale.
So next time you hit the jug, recollect you don’t need to drink alone. You can find the company in one of the many chatbots finding their way to the neighborhood alcohol cabinet.
