Chatbot in eCommerce: This year’s holiday season will have a distinct flavor. Physical stores are becoming increasingly rare for consumers to shop in. However, there will be no effect on sales.
Despite expectations to the opposite, businesses reported better sales than expected, according to data. This holiday shopping season, there will also be a trend of self-gifting. During the holiday season, the bulk of these buyers will purchase gifts for themselves.
Furthermore, half of all online present purchasing is predicted to be popular among all consumers worldwide. There are two things to keep in mind. This is the finest time of year to increase your sales. You must first prepare yourself.
You may use the seven steps listed below to improve client engagement, conversion rates, and overall customer experience with your eCommerce chatbot.
Follow the steps below to optimize your eCommerce chatbot and make it mtochare engaging.
Make an impression with your greetings:
A greeting appears as a quick welcome message in the minimized chat widget. It’s a good idea to meet visitors with a memorable greeting, but there’s more to it than that. They also help to increase website engagement.
Visitors that are drawn to your AI agent have the opportunity to converse with them and learn more about your products.
Make your welcome message stand out by making it exceptional. Because customers dislike reading long screeds, your marketing text should be shorter and more innovative.
Enhance your buying experience by making product recommendations.
Customers are drawn to e-commerce sites because they offer a wide range of possibilities that are not always available in brick-and-mortar stores. Undecided buyers, on the other hand, are frequently overwhelmed by the vast array of possibilities accessible at online businesses and abandon their search.
Customers can save time and nerves by using a chatbot to receive customized product recommendations. By utilizing them, eCommerce businesses may close the customization gap created by generic marketing communications.
Furthermore, research suggests that the majority of customers expect businesses to understand their requirements. Businesses can match their customers’ expectations by customizing their offerings.
Make appealing offers available – Chatbot in ecommerce
Customers are more likely to convert if they spend time exploring your store. More than three-quarters of consumers feel that having the possibility to get a product cheaper makes them more likely to buy more.
Conversational chatbots will be used to distribute and promote your discount. You may spice up your buying experience as well. When you use ChatBot Filters, Zapier, and webhooks, customers who interact with your bot can receive discount coupons.
Only give coupons to a particular group of new users, returning customers, or anyone who was redirected from a certain referring page. This will allow the bot to play a larger role in the customer’s purchasing process.
Make your chatbot more appealing to the eye.
Visitors will be drawn in by the use of coordinated colors and appealing visuals, which will help you better communicate your message. The chatBot is a strong and user-friendly Chat Widget and bot because of this. To make them look consistent with your business style, attach your logo, brand colors, and images.
You may even bring your AI holiday assistant to life this season. It is possible to build a unique avatar and name it. If you choose a festive background image and colors, your holiday website visitors will be more memorable.
Product recommendations might help you tailor your purchasing experience.
Customers can find a wide array of options on eCommerce sites that are not always available in brick-and-mortar stores.
Undecided shoppers, on the other hand, are frequently overwhelmed by the plethora of possibilities offered on their screens and abandon online retailers. Customers can save time and nerves by receiving personalized product recommendations from a chatbot. They outperform generic marketing
messages and help eCommerce businesses close the customization gap. Furthermore, over 70% of buyers expect brands to understand their demands, according to research. Businesses can match these expectations with personalized product recommendations.
Customers will be entertained by brand quizzes – Chatbot in ecommerce
People enjoy taking quizzes, especially if they can learn interesting things about themselves or win prizes. Why not take a chance and use chatbot quizzes to spice up your shopping experience? Because they assume the shape of a casual chat, they are far more engaging than traditional web forms.
You may make a variety of themed quizzes using ChatBot for special events. For example, on Halloween, you can amuse consumers or teach them about national traditions on Thanksgiving. Customers who supply the correct answers can receive some great rewards, which will add a dash of excitement to their visits to your store.
With package tracking, you can ensure a great shipping experience.
It’s just as vital to providing a nice delivery experience as it is to provide a good product. Consumers admit that if they had a bad shipping experience, they would not shop from that store again.
When your package delivery services are controlled by third parties, however, you may not always have control over their speed or quality. What you can do, though, is notify clients when their orders will arrive at their residence. Your customers may track their packages at any time with ChatBot.
The customer only needs to enter their order number in order for the bot to check on their delivery status. Your consumers will be more relaxed
knowing when their packages will arrive as a result of this. Furthermore, your customer service personnel will save time by not having to deal with questions that do not require human assistance.
Finally, make the most of your eCommerce chatbot this holiday season.
For eCommerce firms, the holiday season is a difficult time. You can take on this problem with good planning and a great chatbot on board. Begin by editing your story and adding aspects that will reduce the number of difficulties that require human intervention.
Collaborate with your team to come up with ideas for creating a memorable brand experience. Focus on assisting clients in anything you do. Higher conversion rates will be your holiday reward if you prepare ahead and execute well.
Read More: 11 Use-Cases for a WhatsApp Chatbot for eCommerce in 2021
