WhatsApp Chatbots for Your Business: Do you know you can do much more with your business WhatsApp account? Yes, you read it correct! Automating the interaction with clients is now possible because of WhatsApp bots! It’s now easy to handle all the queries of your clients on this platform.
Now, what is a WhatsApp chatbot? It’s an application program that can help businesses in responding to the queries of their clients through WhatsApp. Also, one can create WhatsApp bots by making use of tools like Botsup for connecting with clients as well as for increasing business accessibility.
Through the WhatsApp business application, businesses can gain an online presence as well as can connect with a large number of users through a WhatsApp bot.
In this guide, we will see the advantages of using the WhatsApp chatbot for business. Let’s get started with it! Happy Reading!
Highly Reachable
As we all know that WhatsApp is a popular messaging app and no doubt your customers will have this platform on their smartphones. Since it’s a popular messaging medium so the majority of customers will already know about the way to use it as well as will be aware of its functioning and the entire layout.
This is the reason; it makes the communication process much easier.
24*7 Availability
You won’t have to fret regarding connecting with your users after business hours since these chatbots have the ability to provide 24*7 automated customer service.
Also, they can handle FAQs too easily. Businesses won’t have to worry about the availability of 24*7 customer service.
This way it will save enough money that you have to spend on hiring and training staff for customer service. Round the clock service to customers will result in better client satisfaction rates too.
High Engagement – WhatsApp Chatbots for Your Business
WhatsApp bots have higher response rate since it encourages more engagement with the users on numerous levels. In short, it’s an interactive medium that enables engagement using active interactions.
Getting quick responses simply implies that the customers easily can have two-way discussions with your business. This way customers will get quick resolutions to all their issues and queries.
Creates a Personalized Experience
Do you know AI-powered WhatsApp bots can personalize interaction with users which in turn adds value to all the users’ interactions? This richer customer experience will increase users’ engagement as well as a retention rate.
They are Secure
WhatsApp bots have end to end encryption as well as 2-factor authentication. This makes sure that customer information and identity will not leak and remain protected thus makes users comfortable with this platform.
Feature of 2-factor authentication allows customers to create the custom pin which they need to use for authentication all the time they sign into their account.
End to end encryption secures the communication by making sure that 3rd parties won’t get access to data that is transferred from a single device to the other one. This gives users confidence in sharing their sensitive personal data.
Expands Company’s Availability
WhatsApp bots are accessible to a large number of businesses ranging from small to large to medium businesses. WhatsApp as we all know is used in many countries by over 1.5 billion people.
That simply implies you can take your business at a global level thus making your business popular with a small investment.
Companies can increase the availability simply by creating the profile of their business on the bot. This incorporates the address of the company, the company’s website URL, company detailed description.
Also, you can link the address of the company with Google maps in order to help customers finding the direction of your company for a visit.
Enable Businesses to Gather Information and Feedback
Business WhatsApp bots can collect surveys as well as feedback from a large number of users. Data that is gathered from CRM’s combined with bots are precise, actionable as well as can be utilized in lead generation.
Saves Cost
WhatsApp Chatbots 24*7 availability can eradicate the need for customer care representatives. The majority of customers won’t like to wait for their calls to get answered after a long time so here WhatsApp chatbot comes in!
Maintaining the WhatsApp bot may cost you less as compared to maintaining the entire customer care representatives team.
Is WhatsApp Chatbot Appropriate for Your Business?
This question might strike into the minds of a majority of people. WhatsApp chatbot is something you may need in this competitive world if your business wants you to do something from the below-given points:
- You have a sizable client base
- You want a conversational channel for instant interactions
- You want to talk regarding your business promotional offers, discounts etc
- You want to have feedback from clients
- You have a multilingual customer base and you want them to communicate with your entire business flawlessly
- You want an encrypted channel for interacting with the customers
Final Insights
Hope you have enjoyed reading this post and it helped you in knowing more about the benefits of WhatsApp Chatbots for Your Business. In order to reach the heights of success, you need a strategy that can connect with your users seamlessly.
So, WhatsApp bots offer a simple and most effective means to businesses for building long-lasting relations with their clients.
Read More: USE WHATSAPP CHATBOT TO GROW YOUR BUSINESS 2X IN 2021
