Even though the worldwide market experienced ups and downs last year, the eCommerce industry is expanding daily.
Global eCommerce sales were $3.53 trillion in 2019, and, according to Statista’s most recent analysis, they are expected to reach $6.54 trillion in 2022.
Since online shopping has become one of the most popular internet activities worldwide, the data unmistakably show the potential of the eCommerce sector.
What is a WhatsApp eCommerce chatbot?
Simply put, it’s an intelligent virtual assistant (IVA) driven by AI that runs on the secure WhatsApp platform and enables users to interact with eCommerce sites with the same simplicity and user-friendliness.
These chatbots have built-in NLU models that consider the eCommerce sector.
WhatsApp chatbots help eCommerce organizations greatly automate the customer support process and turn browsers into paying clients.
WhatsApp Chatbot assists online retailers in:
● Real-time interaction with consumers and individualized help
● Building consumer trust increases brand loyalty
● creation of a safe platform for business and customer communication
Impact of WhatsApp eCommerce Chatbots
According to a recent survey, 71% of consumers think shopping online offers better prices than going to a real store.
Additionally, it has been found that 50% of internet users have made multiple online purchases, compared to more than 80% of internet users who have made an eCommerce purchase.
The rates of eCommerce conversion are directly impacted by WhatsApp bots.
The WhatsApp Business API chatbot has aided eCommerce firms in boosting customer engagement, boosting sales threefold, and tenfold increasing the rate of income creation.
The following ways that these chatbots bring value are helping businesses convert rising web visitors into devoted customers:
Complete Catalog Access:
Customers could previously only see a subset of the products that eCommerce companies sent through messaging systems, but today’s eCommerce chatbots enable customers to access the whole product catalog from WhatsApp.
Lead generation with eCommerce Chatbots
The inclusion of a WhatsApp chatbot also helps to automate lead generation.
As soon as users begin a conversation with the WhatsApp eCommerce bot, it gathers all pertinent information, including name, phone number, and email address.
Instead of pressuring clients to provide their information, this is a better strategy for gathering it.
Upselling and Cross-selling:
The WhatsApp chatbot platform enables the most consumer data by recommending the best product to clients based on their interests and prior purchase trends.
What makes WhatsApp Chatbots different?
Customers want their purchases to go as smoothly as possible, which is made possible by the WhatsApp chatbot’s connection.
The following are some of the most important characteristics that set WhatsApp chatbots apart from other messaging services and the advantages that result from incorporating WhatsApp chatbots into eCommerce businesses:
Automate FAQs
The volume of FAQs on online channels has increased in the eCommerce industry as customers interact with the brand.
A sizing chart, payment options, return policies, order status, and a host of other topics are covered in these FAQs.
If these inquiries are not promptly addressed, a customer may abandon the platform or switch.
To provide customers with prompt responses, boost conversion rates, and cut down on the number of support tickets, eCommerce organizations combine chatbots with WhatsApp.
By doing this, a superior end-user experience will be maintained across the whole client lifecycle.
Personalized Recommendations
Whatsapp chatbots assist in gathering all prior chats, user behaviors, purchase history, and pertinent customer data and updating the same in the company’s CRM.
By suggesting the top products based on their interests, this contextual user data assists in giving customers a personalized user experience.
Retarget Abandoned Carts
Despite all optimization techniques used in the eCommerce industry, organizations still experience the most pain when customers abandon their shopping carts on the checkout page.
Retargeting those abandoned carts becomes essential to entice clients who had abandoned their carts to finish their purchases.
With the aid of WhatsApp business chatbots, this is possible.
Using chatbots to retarget and engage lost consumers and transform them into customers yields considerably larger returns than making significant financial investments to attract new customers.
24/7 eCommerce chatbots availability
Not only are WhatsApp chatbots capable of sending promotional messages, but they can also be accessed 24/7/365, giving users a seamless buying experience.
It has been discovered that many clients leave an eCommerce website simply because they didn’t receive prompt responses to their questions.
In these scenarios, WhatsApp chatbots steal the show by escorting the customers through their online purchasing adventure round-the-clock.
Final thoughts
The rise of numerous small and large-scale businesses has been fueled by WhatsApp Commerce.
It has developed into a fully-fledged channel that brands are using to sell to and transact with their customers, becoming the most effective channel for doing so.
If you don’t use the full potential of WhatsApp Business API, you might be losing a lot of money. There are more than 2 billion active users on it worldwide.
Read More: 11 Use-Cases for a WhatsApp Chatbot for eCommerce in 2021
