We are living in a world of technology, where Artificial Intelligence (AI) is now being used in all aspects of our lives.
AI has become a powerful tool for business intelligence, automation, and decision-making.
One way AI is being used is for rank tracking. It can help companies save time and energy by automating the tedious process of manual rank tracking.
With AI, businesses can leverage the power of its predictive capabilities to monitor changes in rank, identify trends and take corrective action when needed.
AI can also provide insights into search engine optimization and other online strategies, allowing businesses to make better decisions and stay ahead of the competition.
AI’s ability to work faster and more accurately than manual processes makes it an excellent asset for rank tracking and other online activities.
With AI, businesses can get more done with less effort and reap the rewards of higher rankings and better visibility.
Benefits of AI for Rank Tracking
There are the following benefits of AI for rank tracking,
• While manual tracking can be time-consuming, AI can perform the same analysis with incredible speed and accuracy.
• Manual tracking requires a great deal of user skill and knowledge, but AI requires minimal input and can be used by almost anyone.
• As AI is unbiased and objective, it makes fewer errors than humans and can make better data-based decisions. Once it learns how to do something, it can keep doing it repeatedly without fatigue.
• AI also allows you to track more keywords and keep them up to date as needed so that you can see all the changes in rank.
• AI can make use of real-time data, allowing businesses to act quickly when changes happen in the marketplace.
• AI can learn from its data, which means it can improve its results over time and become even more accurate.
• It can provide more insights into SEO trends, helping you make better decisions about your online strategy.
How Can AI Improve SEO?
AI helps to improve your SEO in the following ways,
• One way AI can improve your SEO efforts is by analyzing your content for things like keyword density.
That can help you find the right balance for each piece of content, which is vital for ranking your site.
• AI can check your site structure and create a sitemap to improve your site’s usability and accessibility.
• It can check your site’s load speed and help you find ways to improve it.
• AI can also track your competition, helping you stay one step ahead and see what others are doing to drive traffic.
• AI can help you expand your outreach efforts by creating outreach templates, helping you reach out to influencers, and getting more people talking about your brand.
Automating Reports and Smart Insights with AI rank tracking
One of the best ways AI can help with rank tracking is by automating reports and insights.
That allows you to streamline your efforts and spend less time on the process.
It can also help you save money by reducing your need for outside help.
By automating your reports, you can ensure the information you’re sharing is accurate and up to date.
That can help you make better decisions and provide better insights for your team.
You can also send your reports to others, including your clients so that they can stay up to date on your progress.
That can help you manage your clients better and make them feel more confident in your ability to provide a high-quality service.
You can also create a central repository of information to have a one-stop shop for everything you need to know.
The best AI tool to gain the maximum leverage
Rankwatch’s website analyzer is the best tool for rank tracking.
Following is the step-by-step guide for how to use this fantastic tool,
• First, log in to your Rankwatch account.
• Click on the ‘Ranking Overview’ icon (marked in yellow) in the left-hand side menu, as shown below.
• Then add a project (gadgetsnow.com in the following case) as shown below.
• At the top right-hand corner, you can find the Comparison feature (marked in yellow), allowing you to select the date range for which you can find SEO KPI metrics like value and percentage of share of voice, country-specific traffics, and trend charts for your targeted keywords.
You can compare them with any previous data, as shown below.
• Right below that, you will find all the search engines, locations, preset domains, and sub-URLs that you have selected for tracking while adding your project, as shown below.
• On the left-hand side, you will find AI-powered insights shown by the AI LARA (Logical Analysis and Research Algorithm) marked in yellow, as shown below.
• On the right-hand side, you will get the keyword distribution pie chart showing your website’s current position, position-wise keywords ranking, total keywords tracked, ranking keywords, and average ranking, as shown below.
• If you click on any of the particular tabs, you can get all the details of those specific keywords.
• Just below that, you can find the top-ranking keywords (marked in yellow) along with a pie chart for the top landing pages adjacent to it, as shown below.
• Now you can get stats either for ranking or traffic, which is share of voice (marked in yellow), as shown below.
• You can find the useful top tags feature on the right-hand side of the page, as shown above. Here you can cluster your most targeted and money-making keywords and perform a competitor analysis for the same.
• Just below that, you can find the ranking SERP snippets tracking graph for each keyword under monitoring. Your graph is shown in green, and the competitors’ in blue, as shown below.
• The new rank watch dashboard has introduced one more helpful feature of interlinking your ranking data with traffic, backlinks, SEO IQ, and ranking snippets, as shown below. That allows you to gather more extensive data to improve your SEO.
• The new dashboard also offers two more new features; create alerts and real-time ranking (marked in yellow), as shown below.
• The advanced filtering option (marked in yellow) on the new dashboard allows you to pinpoint the exact value from the ranking data by combining multi-stage filter functionality. That offers you page-level low-hanging keyword opportunities, and keywords that have changed the ranking of your URL, as shown below.
• You can perform a snippet analysis and find keywords for those you are not ranking in the snippet but your competitors are, as shown below. You can work further on that to improve your rankings.
• The snippets highlighted in green are those for which your website ranks, and the blue ones denote where your competitors are ranking but you are not, as shown below (marked in yellow).
• The new rankwatch dashboard allows you to check in-depth data of your landing URLs. It is also integrated with metrics like average rankings, traffic, keywords, backlinks, etc., as shown below. You can set values for all these metrics as per your search requirement. That helps in improving on-page SEO factors and link building.
Conclusion
Rank tracking is an essential part of SEO, and it’s crucial to track your progress.
It can help you identify problems and make changes to improve your results.
AI is a powerful tool for rank tracking, offering benefits such as speed and accuracy so that you can make better decisions based on trends in the marketplace.
AI also allows you to track more keywords and keep them up to date as needed, so you don’t miss any changes in rank.
It also provides more insights into SEO trends, helping you make better decisions about your online strategy.
Using AI for rank tracking can help businesses save time and energy by automating the process and leveraging the power of AI.
However, choosing the appropriate tool that satisfies all your needs is crucial.
Read More: How to Self-Study Artificial Intelligence in 2023?
