Performance Marketing

Performance Marketing Tips & Trends

What helps you make an accurate judgment about anything? 

Be it you in school, you in the office, or you with an investor or promoting your business online. 

All is measured based on performance, isn’t it?

Performance data is the key to making the right decisions. 

Trackier is a tool that provides you with the following features.

Performance Marketing - Trackier Features
  • Customer Retention
  • Helps in automating payments & commissions, Set Thresholds
  • Customized Data Reporting
  • Protect interests, Fraud Shields
  • Form Trust With Your Partners

Imagine you have X number of influencers and affiliates, and now you wish to know which of your influencers or affiliates is giving you the maximum Return on investment (ROI). 

This will help you decide where to invest and how to budget your Ad Spend.

Tips to propel your performance Marketing Strategies:

Performance marketing is a digital marketing discipline in which an advertiser only pays with the customer’s acts. 

This could be click, purchase, view, or an App download.

What to consider while creating a performance marketing campaign.

1. Targets:

Marketing Campaign should be goal Oriented. 

One should dive deep into marketing analytics to understand what works best for their business and how this might convert into a performance marketing strategy. 

Tempt to focus only on sales, but don’t forget to use performance marketing channels to generate interest in the mind of the customers.

2. Brand Voice:

Performance marketing purely operates on data. 

Even if you can reach your audiences through laser-focussed accuracy by making use of the performance marketing data, brand positioning plays a key role as you should know how to persuade your customers. 

Aim to use the best performance marketing tactics to put out your message.

3. Mix and Promote

To get the best performance marketing, efforts should be made through different channels. 

The customer acquisition cost is volatile, so depending on one channel will not be a great decision as such rapid changing acquisition costs can damage your business. 

It’s wise to maintain a balance.

Marketing Strategies to rely on:

1. Remarketing

Using data to provide personalized customer experience. 

Using Dynamic remarketing the ads can be tailored based on customer behaviors which increases the chances of customer interest and conversion.

For example, a customer picks a product, adds it to its virtual cart, and leaves it there. 

With the help of performance marketing data, you can encourage the customer to buy the product using social media ads.

2. Influencer MarketingPerformance Marketing

The most happening way of marketing in today’s world. 

It forms trust and an emotional connection in the mind of the customer. It’s cost-effective only if used wisely. 

As the influencers are growing it is difficult to identify which influencers are giving your brand business growth. 

Here a tool like Trackier helps provide you with an analytic tool with payment streamlining features.

3. Visual Search

Using Image search tools like Pinterest Lens, Google Lens, Amazon, Microsoft, and Instagram are the most popular tools with visual search capabilities. 

Putting your creativity here will help you gain likability towards your brand and engagement that can lead to conversion/ customer acquisition.

Read More: Chatbot Marketing: A Complete Guide 

About Bhavika Juneja

Accelerating growth by setting up smart and effective ODC's in India
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