Chatbots in hospitality industry: What lies in plain sight is that the world is under the wings of hyper-modern technology such as artificial intelligence, machine learning, and chatbots today.
It can be asserted confidently that businesses and industries today are thriving on the evolution of technologies. May it is healthcare or the hospitality industry, no industry can be imagined without technological integrations.
One of the most innovative significant developments of hyper-modern technology is the chatbot. Chatbots are everywhere today. After all, they are the ones who manage customers and consumers well.
Chatbots are constantly and rapidly evolving to understand people better. Chatbots, today, are empathetic entities that can tap on human emotions and serve them accordingly.
They are also better problem solvers than humans as chatbots are rigorously trained and updated to be analytically sound. This also makes them better decision-makers.
Market surveys over the years have proven the potentials of chatbots in engaging customers and consumers. Chatbot integrations in any business infrastructure have helped businesses to retain customers and to gain customer loyalties which in turn has led to thick profit margins for the businesses.
Chatbots are known by different names in different industries. Some call it smart interactive agents, while some call them voice-assistants. Integrating them into a business system adds an edge to the businesses thereby helping them to grow.
In this piece, we will cover how chatbots have played an important role in uplifting the hospitality industry.
Chatbots for the Hospitality Industry
The hospitality industry had incorporated the trend of chatbots long before the outbreak of the pandemic. This incorporation has resulted in great improvements and developments over several years, making the hospitality industry one of the most profit-making industries.
The introduction of chatbots in the hospitality industry has caused transformations in hotel infrastructures, management structures, and even staffing requirements thereby revamping guests’ experience.
According to a survey conducted by Huxley in 2018, over two-thirds of Americans preferred using chatbots as that improved their travel experiences. The survey proved that chatbots understand customers better than human staff. Another survey showed that only over 86% of people view chatbot technology positively.
Having learnt about the many benefits churned out by chatbots in the hospitality industry, let us have a look at how chatbot technology has revamped the hospitality industry at large.
Benefits Gained by Hotels from Chatbots
Hotels:
Hotels today strategically leverage chatbots for:
- Chatbots pave way for a better guest experience that ensures customer loyalty, and longevity.
- Better handling of monotonous and mundane office tasks that a human workforce is likely to lose interest in. This helps in keeping the customers engaged and satisfied.
- More accurate service is ensured while reducing all risks of human error.
- Helps in building a better relationship between the hotel and the customers.
- Offers more personalized engagements and services to suit the different tastes and preferences of the customers.
For any hotelier who might be reading this post and is planning to integrate chatbots into your hotel services, these are the five ways in which you can leverage chatbots to serve you the best.
- Optimizing the Process of Booking
Technology has opened multiple options for us. We can make our research well on the internet where the bots will be readily available to answer all our queries. This process will also optimize the booking processes.
Customers and guests want to avoid complications. They expect every service ready. Their expectations can be met with integrations of chatbots.
- 24*7 Presence – Chatbots in hospitality industry
The greatest advantage of integrating chatbots is that they are available 24*7. Chatbots, unlike humans, are not subjected to tiredness or exhaustion. This generates a sense of reliability amongst the customers. Customers can reach out with their problems even in the middle of the night. This will ensure the elimination of hesitations and inhibition thereby ensuring more engagements from customers and consumers.
- Design a chatbot for business travellers
Hotel rooms are often booked by business travellers. Business travellers travel frequently and often fall short of time. If you can design a personal bot that can attend business travellers separately, it can save time on both sides.
Feedbacks from well-known businessmen and business travellers can act as a cherry on the cake.
- Personalization and acceleration of check-ins and check-outs
With chatbots, you can personalize and accelerate the processes of check-ins and check-outs. This can save the customers from unnecessary bureaucracy. The chatbots can send the transaction bills along with all the details to the customers. The bot can also solicit feedback from the guests before they leave.
A Drive Towards Better Future with Chatbots
AI-driven chatbots are constantly evolving and the hospitality industry is expanding its horizons with chatbots integrations in their systems. Today, guests can even navigate menu sets without having to seek suggestions from waiters. This is the sole reason why the hospitality industry survived the pandemic when every other business was marred.
Read More: How AI Chatbots are boosting the logistics and supply chain Industry 2021
