Difference Between WhatsApp Bot & WhatsApp Business

Difference Between WhatsApp Bot & WhatsApp Business

WhatsApp boasts over 2 billion users globally, making it a powerful tool for communication. But did you know there’s a big difference between WhatsApp Bot and WhatsApp Business?

WhatsApp Bot automates interactions, handling queries with pre-filled messages, ideal for eCommerce businesses showcasing products.

On the other hand, WhatsApp Business helps companies establish a professional presence, offering two-way communication, enhanced customer service, and brand-verified conversations.

Both platforms ensure secure, encrypted messaging, but differ in profile customization and message statistics.

Ready to enhance your customer engagement? Let’s explore how to leverage WhatsApp Bot and WhatsApp Business for your success!

The distinctions between WhatsApp bot and WhatsApp Business app will be discussed in this blog post. People love to converse through the app because of its features, security, and quickness. WhatsApp bot and WhatsApp Business are two of the most frequently used across the globe. 

Furthermore, WhatsApp has over 2 billion users from various backgrounds. WhatsApp has progressed well beyond its origins as a simple messaging application.

The messenger app offers a one-stop-shop for virtual interactions, thanks to features like payments, location sharing, audio/video conversations, and document attachments. 

Based on their operating capabilities, the two apps are very different. Let’s have a look at the distinctions between WhatsApp Business and WhatsApp Chatbot now. 

What exactly is a WhatsApp Chatbot/Bot? 

When individuals claim a Chatbot is a programme that talks with users using pre-filled messages, it’s easy to grasp what they’re talking about. Texts or even voices may be used to communicate.

A WhatsApp Chatbot, on the other hand, gets its definition from the app. On your WhatsApp Business Account, a WhatsApp Chatbot allows you to automate your sales and customer support.

If you utilize WhatsApp Business to run an eCommerce business, a WhatsApp bot will show your users items and categories when they ask.

What is WhatsApp Business, and why should you care? 

WhatsApp Business is a Facebook-developed tool that enables businesses to establish a WhatsApp presence. WhatsApp for businesses allows enterprises to communicate with their consumers via conversations, reminders, and confirmation texts on WhatsApp itself, making it the greatest alternative to outdated SMS systems. 

WhatsApp Business’ Advantages – WhatsApp Bot & WhatsApp Business

1. Two-Way Communications That Are Convenient 

WhatsApp Business allows businesses to engage in two-way messaging with clients using an app that they’re already familiar with. Businesses can use the app to access a variety of client communications and campaigns in a convenient and direct manner. 

2. Customer Service Improvements 

Long hold periods, never-ending routing to agents, and backlogged support emails are all things of the past. WhatsApp Business gives businesses a private space to communicate with clients in real-time. 

WhatsApp Business cultivates loyalty and trust by giving the information and support that your consumers require. 

3. Conversations that have been verified by a brand 

Every firm should build a WhatsApp “Business Profile,” a distinct business identity that injects branding aspects into your WhatsApp discussions.

You can include phone numbers, internet addresses, retail locations, and promotional information, among other things. You can also include photographs, videos, and documents in your WhatsApp Business chats.

4. International Exposure 

With a global subscriber base of over 2 billion, WhatsApp is the most popular messaging app in over 100 countries, giving it an ideal medium for businesses to reach captive audiences. 

Building a WhatsApp Chat Bot Has Its Benefits 

1. They Are Easily Accessible 

Because WhatsApp is the most popular messaging programme, your clients are likely to have it installed on their phones. As a result, clients may get help on the platform they choose to utilize on a regular basis. 

2. It is accessible at all times of the day and night. 

These chatbots can provide round-the-clock automated customer support, so you don’t have to worry about communicating with your consumers outside of work hours. 

3. Improving Customer Support is one of the most important things that you can do for your customers. 

WhatsApp bots can be integrated into CRM and ERP systems to assist businesses with a variety of customer relationship operations, including sending reminders and notifications to customers, presenting and assisting customers in exploring the company’s product catalogue, providing real-time responses to customer queries and complaints, sending updates on the status of tickets and their resolution, and gathering customer feedback and commentaries.

What is the difference between WhatsApp bot and WhatsApp Business? 

What is the difference between WhatsApp bot and WhatsApp Business when it comes to security 

Both applications have end-to-end encryption for messages, so there’s no need to worry about security. Each message is protected by a multi-layer protocol that is inaccessible to third parties. This ensures that every message sent over both platforms reaches its intended recipient in a secure manner.

All activities on WhatsApp remain private, according to a new policy update. WhatsApp is unable to read your messages, hear your calls, or view your location or file attachments. 

Profile of the Individual 

In both apps, user profiles differ. You may use WhatsApp Business to display your firm’s name, logo, category, website URL, product catalog, company description, location, and working hours.

The WhatsApp personal app profile part, on the other hand, just contains information about the section, name, display photo, and phone number. 

Statistics on Messages 

In WhatsApp Business, the Message Statistics Report provides a complete analysis. The app’s pre-defined metrics, such as the number of messages sent, delivered, read, and received, can be analyzed.

This is an important feature for WhatsApp Bot vs WhatsApp Business: What’s Good for your business? owners because they may use the dashboard to analyze account performance. The message statistics report in WhatsApp personal messenger is limited.

Create a Connectivity Profile 

Click-to-chat links, QR code connections, and even phone number interactions are all supported by both apps. This function is best used for personal or business WhatsApp conversations. 

Wrap up 

To be successful in a company, you must have a strategy for connecting with your customers and guiding potential leads through the marketing funnel as quickly as possible in order to close sales.

With the help of YugasaBot, one can integrate WhatsApp bots and WhatsApp business to create long-term connections with their customers and foster brand loyalty.

Read More: The Difference Between WhatsApp and WhatsApp Business!

About Pratyancha Mishra

Head of Strategic Alliances - Global at Yugasa Software Labs. We shape your dreams into reality.
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