Guide to WhatsApp Business Notifications

WhatsApp Business Notifications: In 2018, the world’s most popular messaging app began allowing brands and customers to connect through its platform. 

Brands now can interact with their customers on their preferred channel thanks to WhatsApp Business.


Companies used emails, SMS, and adverts to reach out to their clients before WhatsApp opened up to businesses. 

But that’s all in the past now. Traditional channels are no match for WhatsApp, with declining funnels and open rates.

One of the new features introduced by WhatsApp was WhatsApp Business Notification. 

It’s nothing more than a WhatsApp push notification. Businesses can send notifications under certain conditions, according to WhatsApp guidelines. 

Customers can receive reminders, account updates, and other alerts from businesses.

What are WhatsApp Business Templates?

WhatsApp Business templates are the message formats that a company can send to a user after they have opted in. 

WhatsApp currently offers 250 different templates. 

In 24-48 hours, WhatsApp reviews the template and all supporting documentation given by the company. 

You can use it to send business messages/notifications to customers once it has been approved.

1. Designing WhatsApp Business Templates Curly brackets are used to insert placeholders and replace dynamic material in template messages. 

For the same, there are a few guidelines to follow:

Lower case letters alphanumeric letters and underscores (_) should be used in the message template’s name. 

There is no space or other characters permitted.

Text, media, pdf, doc, and emoticons, as well as parameter placeholders, can be used to fill up the message. 

No newlines, tabs, or more than four consecutive spaces are allowed.

Translations: Business translations are permitted.

2. WhatsApp Messages That Aren’t Templated

If a WhatsApp user or a customer sends you a message, it might be a response to one of your outbound messages or the start of a conversation about a certain topic. 

WhatsApp has a “24-hour window,” also known as a “24-hour session,” in which you can send messages to a person without using any templates. 

The communications must include a template after the 24-hour session.

What are the different types of WhatsApp Notification Templates?

Enterprises can send notifications to their customers using the WhatsApp Business API for updates such as payments, reservations, account updates, and so on. 

When communication is successfully sent, the enterprise is notified that it has been sent, delivered, and read. 

WhatsApp features 11 different notification templates. We’ll go through each of the 11 categories in detail in this article.

11 WhatsApp Approved Notification Templates

WhatsApp is GDPR compliant, which means you can’t send any messages to your customer/user without their agreement. 

You can activate WhatsApp messaging while offering your service, whether it’s through your website, SMS, email, or other means.

To be authorized by WhatsApp, notification templates must fall into one of the following categories:

1. Notification of Account Update:

WhatsApp Account Update We can use WhatsApp to deliver notifications about account updates and changes. 

In this manner, if any unauthorized account actions occur, the client will be notified in real-time.

2. Notifications for WhatsApp Alerts:

Notifications for WhatsApp Alerts send new business alerts and updates to your WhatsApp contacts. 

This keeps your customer informed about your company.

3. Payment Notifications: 

WhatsApp Payment Notifications Send a payment transaction update to your customers, as well as an invoice to them. 

When the transaction is complete, you can send a notification.


4. Notifications of Appointment Changes – WhatsApp Business Notifications

WhatsApp Notifications of Appointment Changes You may send reminders, meeting confirmations, and other appointment-related notifications using WhatsApp notifications.

5. Reservation Update: 

Notifications for WhatsApp Reservation Updates Send customer reservation reminders, confirmations, or updates.

Reservation Notifications on WhatsApp


6. Auto Replies: 

Notifications for WhatsApp Auto Replies Automate all of your auto-replies, such as when your business is offline or when a new service will be offered.

7. Shipping Update: 

Notifications for WhatsApp Shipping Updates. 

Using WhatsApp, send shipment updates for a client’s parcel or order.


8. Issue Resolution: 

WhatsApp Notifications for Issue Resolution Send a WhatsApp notice to clients with answers to their questions, concerns, or suggestions.

9. Finance Update: 

Notifications for WhatsApp Account Balance Updates You can send updates to your consumers, such as account balances or any personal account financing information.

10. Ticket Update: 

Businesses can use WhatsApp to communicate ticketing information or updates to customers. 

For example, live agent information can be delivered to customers quickly.

11. Transportation Update: 

Using WhatsApp notification templates, track your deliveries or communicate all transportation information and updates to customers.

Status of WhatsApp Business Notifications

When a message is sent, the company receives the following notification:

When a business sends a message and then the user receives it, it is said to be sent. 

Set sent status to true to receive this notification. By default, the sent status notification is turned off.

Delivered: The enterprise’s message gets delivered to the customer or user.

Read: If you enable the read notification, you’ll be notified every time someone reads your message.

When the user is unable to receive the message, you will receive a notification that it has failed.

Deleted: When a user/customer sends you a message, you will receive a notification stating that the message has been deleted by the user/customer. Deleted

Opt-In for WhatsApp Business Notification

To receive WhatsApp Business Notifications, you must first opt-in.

According to a Drift survey, 95 percent of consumers believe chatbots benefit customer service the most. 

What better method to handle all automated messages on the customer’s preferred platform than with a Chatbot? 

Here are some of the reasons why you should use WhatsApp Business API for all of your notification needs:

It’s free for your recipients to receive WhatsApp notifications. It is substantially less expensive than SMS. 

If a message is sent outside of the 24-hour service period, businesses must pay for it. The price varies depending on the city.

The average email opening rate is 17.80 percent, according to research. It’s a lot less than WhatsApp. 

The number of active WhatsApp users, according to Statista

There are more than 1.5 billion people on the planet. According to research, customers are more likely to use WhatsApp than any other messaging app.

WhatsApp messages are encrypted in both directions and are GDPR compliant. 

Assuring the complete security of all confidential information, such as account numbers, balances, and ticket information, among other things.

Unlike SMS, where you must limit your notice to a few lines and are unable to attach a file, WhatsApp allows you to send bespoke messages based on a template and attach PDFs, papers, and other files.

Read More: WhatsApp’s Business Interactive Message Templates Everything You Need To Know

About Pratyancha Mishra

Head of Strategic Alliances - Global at Yugasa Software Labs. We shape your dreams into reality.
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