WhatsApp Business Messages: WhatsApp is without a doubt the platform to be on if you want to reach out to your consumers faster and more successfully.
There are several methods to ensure you catch them in and get your message over to them in a straightforward and compelling way when designing WhatsApp marketing messages.
If you’ve read any of our previous postings on WhatsApp message templates, you’ll notice that the text messages we’ve created share certain common traits.
We’ll tie everything together in this post. Rather than presenting you with a fresh set of templates, we’ll go a step further and provide you with the tools and information you’ll need to complete them on your own.
To put it another way, we’ll show you how to use WhatsApp towhatsapp send enticing messages to customers.
WhatsApp Business Messages, These writing techniques apply to all forms of WhatsApp messages, including thank you notes and discount offers, as well as birthday texts and away messages.
Furthermore, whether you use the free WhatsApp Business app or the WhatsApp API, they can be automated.
Let’s get started without further delay.
Be open to dialogue
Do you start your SMS with “dear” to close friends and family members? Most likely not. It’s far too formal, and it immediately creates a barrier between you and the recipient of the communication.
For the same reason, avoid using formal language while texting your purchasers on WhatsApp, whether it’s a transaction, thank you, greeting message to customers, or anything else.
WhatsApp is mostly used to communicate with friends and family around the world. As a result, casual and informal communication via the chat app has become the norm.
When you use informal language, you encourage your customers to converse with you, which helps to create relationships and trust. All of this leads to a great consumer experience.
Note: This is our tip for creating appealing WhatsApp messages for consumers. However, the informality or formality of your messages should ultimately be determined by your brand’s tone of voice.
Make Sentences That Are Short
Long WhatsApp messages can’t be the only thing that makes us feel stressed (you know, the ones that fill the entire length of the screen and more). Before reading these teachings, take a few deep breaths and perhaps even meditate.
When your clients get marketing messages on WhatsApp, you don’t want them to feel that way. Maintain brevity when sending WhatsApp messages.
Shorter sentences are easier to read and digest since they are more concise. This raises the likelihood that they will be read and engaged. They’re more straightforward and help you get to your message and call to action faster because they’re shorter.
Include all necessary media files – WhatsApp Business Messages
One of WhatsApp’s biggest features is the ability to communicate more than just text messages, which is a progression from the traditional SMS.WhatsApp allows firms to include far more variety in their marketing efforts, from gifs to photos and videos.
This increases the appeal of messages for two reasons. To begin with, you don’t have to be a professional digital copywriter to recognize that large walls of text are a major turnoff.
Sending media files in between text messages can help break them down into smaller, more understandable chunks of information.
Second, a picture is worth a thousand words, as the proverb says. Assume you’re an eCommerce store owner who wants to notify customers when a fresh product arrives.
A simple text message won’t be as powerful as photographs of the item, no matter how imaginative and descriptive you are with words. The latter allows your buyers to see the new product up close and personal.
If you really want to go all out, make a 360-degree product video so customers can see it from every angle.
WhatsApp Text Formatting can be used.
Aside from media files, there’s another option to improve the legibility of your WhatsApp marketing messages. It’s one of the less well-known and used WhatsApp capabilities, particularly among private users.
It is possible to format your text messages within WhatsApp. All it takes is a little coding to do everything from italicizing to bolding. This will be simple if you are familiar with HTML.
Links should be added
We already talked about how important it is to write brief phrases.
In addition to keeping your words nice and concise, your message – whether it’s a thank you note or a customer discount message – should be brief.
This does not imply that you should leave out important facts from your message. It simply entails being selective with your initial message, stressing the most important facts while providing guiding channels for your clients to learn more if they need or want to.
If you’re sending a thank-you message for a customer purchase, for example, you could wish to advertise relevant items to boost upselling and cross-selling.
You can just include links to these products instead of sending image after image (or even entire descriptions) of them.
If a buyer is interested, they may simply touch on the link to be transported to your website’s product page. This keeps your message simple, direct, and clean, which is exactly what excellent WhatsApp marketing messages are made of.
Read More: Difference Between WhatsApp Bot & WhatsApp Business
