how to build a perfect whatsapp API for ecommerce in 2022

How to Build A Perfect WhatsApp API for E-commerce?

With more than 2 billion active users globally as of February 2020, WhatsApp is the most popular messaging service. 

Not only are WhatsApp users numerous, but they are also highly active, sending over 65 billion messages per day. 

It’s hardly surprising that an increasing number of consumer firms are establishing WhatsApp business accounts to communicate with their clients via a convenient and feature-rich platform like WhatsApp. 

To increase sales, WhatsApp integration into your e-commerce platform is essential. 

What should you choose from among the several WhatsApp e-commerce integrations offered to online retailers? 

A list of a few of the most popular and successful WhatsApp e-commerce integrations is provided below. 

We’ll discuss some of the best WhatsApp integrations for e-commerce businesses in this piece, along with setup instructions. 

WhatsApp API for Ecommerce in 2022

WhatsApp market overview 

Let’s take a look at the main markets for WhatsApp. 

Despite being the most popular instant messaging program worldwide, WhatsApp still needs to overtake other apps in around 25 nations, including the US, France, Australia, and Canada. 

India is the largest market, with 200 million users, followed by Brazil and the United States. 

If the market penetration is considered. 

Saudi Arabia has the highest penetration, followed by Germany and Malaysia.

What is the Whatsapp Business API for eCommerce? How Does it Work

Recently, Whatsapp Business was introduced to help small business marketers access more customers and users. 

Facebook has since taken things a step further and introduced WhatsApp Business API for big businesses. 

WhatsApp now gives businesses the chance to interact directly with their consumers over WhatsApp thanks to the WhatsApp Business API. 

It has opened up a whole new channel for businesses to please their clients. 

With the use of the API, businesses will be able to answer client questions and deliver other desired information. 

Since it is an API, neither a front-end interface nor an app is offered. 

The plan is for companies to use the WhatsApp API endpoint and incorporate it into their IT infrastructure. 

WhatsApp API for E-commerce Integration: Ways To Do It.


WhatsApp Ecommerce Integration

Even though it’s typically the case, having a website is not a must to integrate WhatsApp into your e-commerce firm. 

You may not even have one yet, depending on your business profile. 

This is particularly true if you’re a tiny seller who has recently begun selling. 

In that situation, Facebook, where you’re just starting to work on creating a customer base and engaging with them, may possibly be your main sales platform. 

We’ll go over some of the most well-liked methods in this part for integrating the WhatsApp Business API into your website and Facebook page, as well as other e-commerce platforms.

WhatsApp Ecommerce Bot 

Adding a WhatsApp e-commerce bot, which is a chatbot but with a small distinction, is one of the simplest and most popular ways to do this. 

When an e-commerce store visitor starts a conversation, it will be sent to WhatsApp rather than continuing on the website. 

The user may then take advantage of all the capabilities WhatsApp has to offer, which is a major benefit of switching these chats over to WhatsApp. 

This includes the ability to send multimedia messages, documents, and lots more. Location tracking will also be useful for delivery notifications.

How To Integrate a WhatsApp Ecommerce Bot into Your Website 

Simply enter some basic data to create a customized widget, copy the widget’s code, and paste it into your website to add a WhatsApp chatbot to your e-commerce site. 

We at Yugasabot have developed a free-to-install and incredibly simple-to-use WhatsApp chat button widget. 

You can build up a WhatsApp chatbot by simply following the instructions, and everything will be ready to use in no time. 

WhatsApp Communication Opt-in Form 

A consumer may not have a question for you (or your chatbot, for that matter) straight away after visiting and browsing around your e-commerce website. 

They can have an interest in a certain product that is either out of stock or costs more than they can afford. 

They’ll want to visit a rival’s website and look at their availability almost intuitively.

However, as a store owner, that is bad for business. 

Therefore, your goal is to keep them from leaving and, if they do, to convince them to make a later purchase from you. 

How to Add an Opt-In Form for WhatsApp to Your Website 

You can ask clients to accept WhatsApp communications from you in several ways: 

Make an opt-in landing page with a form that people can fill out. 

Include a pop-up on your webpage asking visitors to input their WhatsApp numbers. 

Using a WhatsApp conversation you already have with them (note that this is only if they have taken the initiative to reach out to you on WhatsApp, for instance, via the WhatsApp chatbot). 

By including WhatsApp as a method of contact with them during account registration, you can incorporate it. 

Facebook Click-to-WhatsApp Ads 

You can include WhatsApp into your online store by putting up click-to-WhatsApp advertisements if you use Facebook as your primary business platform (that is if you sell using Facebook Shop or a Facebook Business page without a website). 

This is a fantastic technique to turn Facebook ad traffic into WhatsApp discussions so you can advance communication. 

WhatsApp API Into Your E-commerce Platform 

We now know what the WhatsApp Business API is and how it helps e-commerce companies. 

Consider if you’re prepared to begin expanding your customer care on WhatsApp Yugasabot.

The first step in using WhatsApp for your e-commerce company is to register for the WhatsApp Business API. 

Even though it is free to download and use, the WhatsApp Business app has some restrictions, therefore you cannot use it to perform the aforementioned e-commerce integrations.

Read More: WhatsApp API Guide: Way To Master WhatsApp Business API

About Delisha Fernandes

Creative Analyst | Marketing Executive | Expert in SEO & Content Management
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