WhatsApp Cloud API: WhatsApp, the popular messaging service, is preparing to launch free cloud-based API functions to encourage new businesses to join the platform.
Mark Zuckerberg, the CEO of Meta Platform, announced the official statement during the company’s messaging event yesterday.
WhatsApp has been effective in convincing businesses to utilize the network in recent years by developing commerce and business-focused services.
Zuckerberg said the new premium features will give developers and businesses easy access to Meta’s services during Meta’s “Conversations” event.
Furthermore, he stated that businesses can utilize the WhatsApp Cloud API hosted by Meta as a foundation and build on it to personalize experiences and reduce response times to clients.
WhatsApps Cloud API features and what will change?
Whatsapp currently has an API that allows businesses to link their existing applications to customer support chats.
This is how Meta makes money with this service.
Companies will not be able to send a message to clients on WhatsApp unless they have requested to be contacted, according to Meta, the firm that bought WhatsApp for $19 billion in 2014.
WhatsApp has also stated that the premium service of its dedicated business app for small enterprises will include optional paid features.
Features for managing chats across 10 devices are currently in development.
It will also offer customized click-to-chat buttons that companies may share with their customers on their websites.
What are the advantages of Whatsapp for business?
According to Uber CEO Dara Khosrowsahi, one-third of users in India who request rides using WhatsApp are new clients.
The startup, which launched its WhatsApp bot in December of last year, wants to customize the service, even more, starting with customers in New Delhi and gradually spreading to new areas such as Brazil.
WhatsApp for Business also assists businesses in reducing manual labor by 15%.
For example, OTTO, one of Europe’s biggest e-commerce companies, used WhatsApp Business to improve its customer care channels and boost client purchasing experiences.
With WhatsApp, the company could communicate directly with its customers and provide immediate assistance.
Will the new cloud-based paid API features to assist in the expansion of businesses?
Will the WhatsApp API be used by more enterprises to deliver personalized experiences?
Leave your opinions in the comments section and let us know what you think.
